Grazzley didn't set out to become a mascot. He set out to make a bit of money on memecoins after an injury left him unable to work and living out of his car for three years. Instead, he got rugged. Repeatedly.
After enough burned wallets, he decided the losses shouldn't be wasted. If he couldn't get his money back, he could at least make it harder for the next scam to find its next victim. $GRAZZ was launched on Pump.fun as the banner for that mission — a coin with a mascot who has actually lived through what he's warning people about.